DIGITAL MEDICAL MARKETING
Why Doctors/Hospitals Need Digital Medical Marketing?
The main challenge that doctors, Hospitals and clinical practices today face is gaining visibility under tough competition. It has become imperative to explore modern day marketing techniques for gaining patient leads, building brand presence, maintaining reputation both offline and online, as well as proactively keeping in touch with the existing patient base. Digital Marketing can bring value to a clinical practice by the following ways
Increasing Patient Base
- Optimizing website user experience by keeping both aesthetics and ease of use in mind
- Making the website SEO friendly, to be easily found by target audience/ patients
- Digital/ Online Ads to direct traffic to the website
Reputation and Brand Building
- Building and Maintaining Social Media Presence on various platforms, and engaging proactively with audience as well resolving queries
- Creating easy brand recall through blogs and by posting specialization specific literature on appropriate platforms to gain mindshare
Streamlining Appointments and Reducing Patient Waiting time
- Better Scheduling by enabling appointments on Website and following it up with SMS/ Email
- Staying in touch on a regular basis with both old and new patients through Email Marketing, sending regular e-newsletters/ Updates/ offers
.Let us craft your effective medical digital marketing strategy.
While we usually recommend that you implement all the following strategies together, we can implement them for you individually, as well.
Marketing-smart website: Get a stunning, mobile-responsive, search-engine-friendly website that employs marketing best practices to generate new patient inquiries.
Search engine optimization (SEO): Our search engine optimization services and strategies help get you to the top of page 1 of organic and local search results.
Online Advertising: Take advantage of many profitable online advertising opportunities, including Google Display Network, pay-per-click advertising, social media advertising, Facebook remarketing, and paid online directories.
Social media marketing: Join the conversation online, build your brand, and send powerful “social signals” to Google and other search engines.
Reputation Management: We also help our clients monitor and improve their online reputation.
Curious about how your current online marketing is performing? Call 9739766520 now to request a Free Online Marketing Audit today.
Here is a sample of what your Online Marketing Audit includes:
- See how you stack up to your competition online
- Get a free marketing-based critique of your current website
- Learn how you really compare in Google rankings, social media, and patient ratings
Plus, we’ll recommend next steps you can take to attract more patients from the Internet
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GET FREE MARKETING CONSULTATION
How well do you rank on Google? Does your website pass the mobile-friendliness, search-engine-optimization and marketing-smart tests? How do you compare to your competitors? What online advertising opportunities should you consider? Find out with this free consultation. A leading healthcare marketing company, Healthcare Success has partnered with Google to deliver an offer built to grow your business.