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5 Tips on how to create an Effective Healthcare Digital Marketing Strategy


5 Tips on how to create an Effective Healthcare Digital Marketing Strategy

From the past few years, digital marketing has a tremendous rise and has made its place in almost all industries. While other markets have identified the importance of Healthcare Digital Marketing in Bangalore, India & also need to change their way of digital marketing from traditional marketing.

A survey conducted by Google showing that nearly 89% of consumers searching online to resolve their healthcare issues.

This made healthcare-related search is 3rd most searched online activity. This shows that the opportunity for the healthcare industry can not be ignored.

Healthcare Digital Marketing strategy is the only way to get the maximum benefits from more opportunities. Here some tips to design a strong digital marketing strategy for the healthcare business.

1.Making an efficient website:

we may have various social media accounts & the online ads placed on different platforms, but the traffic ultimately gets diverted to the website only.

That’s why we need a website that can serve as an online representative. It makes the first impression on the user.

Make sure that your website is patient-centric and makes it easy to use. You have to give the user the best experience by making it easy for them to access the information and answers they are looking for.

2. Evaluate the online patient experience

Long back ago, simply having a website was enough to impress prospective patients and help them to find your brand. But now, a website is healthcare’s new front door. It’s the first thing patients often see, and if it’s not optimized for user experience, it may also be the last time a person considers your hospital or practice.

Put yourself in a patient’s shoes. If someone were to land on any page of your site, would they know your location and primary services in about 10-15 seconds? Would they be able to contact the right one quickly? Do the imagery and wording represent your average patient?

User experience is going to be an important consideration in website design. But sometimes, designers are so focused on making the website look good, they forget to focus on the patient experience. We often find that websites need to be completely redone. However, it might help to make small changes, like positioning the “Contact Us” form higher up on the page.

3. Use Content Marketing to provide information to the user

While working on a Healthcare Digital Marketing Strategy, don’t underestimate the importance of content marketing. It will help you to get a strong online presence but also provides the required information to the user in a more organized and personalized manner.

You can plan the frequency of blog posts that get posted on your website. They can be daily or weekly. You can also feature testimonials around your website to provide a more insightful experience to your user.

Choosing the right timing to mail can double your chances of the mail being read, and placing the right keywords & avoiding some certain words can enable you to successfully overcome the problem of email filtration. Source With us, you will be able to give your clients, both prospective and current, what they are looking for. And they are likely to keep coming back to you when they get every information they need easily.

4. Innovative Email Marketing Can Be Very Helpful

Although email marketing has lost its significance due to the Google mail filtration, choosing the right healthcare digital marketing strategy can be helpful. Make your emails resourceful and inspiring that would ultimately grab the attention of the user and would compel them to read it.

Email marketing can favor your hospital business if you have the perfect visuals & texts in the mail body with an interesting subject line. Sending newsletters through emails can keep the patients and users updated with what’s happening in your hospital and what new services have been launched.

Choosing the right timing to mail can double your chances of the mail being read, and placing the right keywords & avoiding some certain words can enable you to successfully overcome the problem of email filtration. Source With us, you will be able to give your clients, both prospective and current, what they are looking for. And they are likely to keep coming back to you when they get every information they need easily.

5. Building more doctor referrals

How does your practice reach potential referring doctors? If you’re not using a physician liaison so that you’re not getting what you need. Too many practices and specialty groups trust the front desk to reach out to doctors so they may choose to refer their practice–but the front desk simply does not have the time to commit to this!

Doctor referrals are some of the best organic strategies to get in new patients. Your physician liaison should be visiting hospitals and practices every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources.

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About the Author: Ilayasahmed Mokashi

Best Healthcare Marketing Expert & Awarded as the Best Hospital Marketing Company in India - 2019

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