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How Video Marketing educates your patients

Video marketing is using videos to showcase your products and services to attract your patients and audience. Video Marketing plays a very important role and it is one of the fastest-growing networks.

Communication is the exchange of facts, ideas by two or more persons. Video is quickly becoming the approved way for brands and businesses including hospitals and healthcare. Videos also help to increase search engine optimization and rankings.


How Video Marketing educates your patients

Healthcare can use video in many types. Some of them are mentioned below:

  1. Educational Videos:
    Displaying patients’ education videos on website will help to educate customers about common problems. Through videos on the website, patients must get inspired to get treated from healthcare.
  2. Pre and Post-Operative Instructions:
    Instead of giving patients brochure with instructions provide videos that include information and additional questions about their surgeries. You can display the same video on the website or email the same to the patients.
  3. A facility tour:
    Consider putting together a slideshow of photographs or filming a short video showcasing your facility and amenities to let patients know what they can expect. This plays an important role in healthcare and hospitals that focuses on medical and elective procedures.
  4. Doctor Presentations and TV appearances:
    To attract and educate patients previously appeared TV appearances should be added on the website by watching these patients will gain a sense of trust towards healthcare and hospitals. Video clippings from social media like Twitter, Facebook, Instagram can also be displayed on the website.
  5. Patients Testimonials:
    Patients’ testimonials play a very important role in healthcare and hospitals. Personal stories from the satisfied patient will help you inspire the new patients. For best results keep videos short (two minutes or less).

We at Meditwitt, serves all your Hospital productions and filmmaking starting from scripting to delivery and promotions. Script, Storyboard, shoot/productions, video edits, special effects, voice-over and post-delivery promotions all under one roof.

For more information about video marketing visit Meditwitt & Contact us now.

Meditwitt provides high-quality video content to engage patients through email, messages and social media.

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About the Author: Mr I A Mokashi

Head-Sales, Marketing (Indian Operation)

A Certified Healthcare Digital Marketer, Healthcare Administrator, and a Healthcare Consultant having Profound Expertise in Developing Startups and De-Growing Hospitals into Dominant Leaders. He is also the Meditwitt Healthcare Blogger and a Professional Healthcare Speaker.

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