Google's most recent algorithm update is making everyone talk. In the first place, Google tells us how to aid our clients' websites to be ranked well on search engines, and it's quite a significant change. If you're unfamiliar with Google's new page experience update and The Core Web Vitals service, make sure to check this out.
The discussion surrounding this Page Experience update and Core Web Vitals has gotten pretty high in the past few months. If you've not yet spent the time researching the implications of the update and what it will mean for the way your customers' websites (and perhaps mobile applications also) are ranked in search results, this article is for you.
What's the Page Experience Update?
As developers and designers as developers, you are familiar with creating appealing and user-friendly websites. Visitors appreciate that. But, as per Google, there's more to consider when creating your user experience.
Understanding the experience of pages on Google Search results
Page experience is a collection of indicators that determine how people perceive the experience of engaging with the web page beyond its sole information value. This is true for both desktop and mobile devices. It also includes Core Web Vitals, a set of indicators that measure the user experience in real-time for load speed interaction, interactivity, and the visual quality of the page. It also includes the existing Search indicators: mobile-friendliness HTTPS and intrusive interstitial rules.
Know how experience on the page impacts rankings
Although page experience is essential, Google still seeks to rank websites with the most relevant information, even if the user experience isn't great. A great experience on the page doesn't mean the importance of having great content on your page. If many websites might be related in essence, the page's experience could be more crucial for your site's visibility in search.
Page experience indicators
These signals are crucial to providing an excellent page experience on Google Search. We plan to update the signals for page experience every year.
Core Web Vitals
The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability:
- Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, strive to have LCP occur within the first 2.5 seconds of the page starting to load.
- First Input Delay (FID): Measures interactivity. To provide a good user experience, strive to have an FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS): Measures visual stability. To provide a good user experience, strive to have a CLS score of less than 0.1.
Mobile-friendly
The site is mobile-friendly. Find out if your website is mobile-friendly using the test for Mobile-Friendly.
On desktops, this signal isn't relevant. If a website is configured with separate mobile and desktop URLs with the proper configuration, the desktop signal is determined by the URLs desktop users can see.
HTTP
The page is served using HTTPS. Verify that your site's security is secured. If your page isn't being served using HTTPS, find out how to connect your website by using HTTPS.
No intrusive interstitials
The information on the page is accessible to users. Find out how interstitials could make content more difficult to access.
Optimizing your page experience
Here are some resources that can help you measure, monitor, and optimize your page experience
Learn about the different tools that can help you measure and report Core Web Vitals. These tools measure LCP, FID, and CLS.
Check if your page is mobile-friendly with the Mobile-Friendly Test.
Check if your site's connection is secure. If the page isn't served over HTTPS, learn how to secure your site with HTTPS.
Make sure that you're not using interstitials in a way that makes content less accessible.
Review our Core Web Vitals and Page Experience FAQs.
Listen to our Search Off the Record podcast episode, Let's talk about Core Web Vitals.
Learn how AMP can help you optimize your page experience.
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